Larry Casual Celebrates African Men With It’s New Collection
Ugandan based luxury fashion brand, Larry Casual run by bespoke designer, Larry Martin Mukooza, has released it’s latest collection to celebrate the modern African men.
According to Larry who doubles as the Creative Director of the brand;
“The modern African man is a lover of all things bright, bold, and colourful. Those are some of the elements we used to piece this collection together. With a careful balance of both bright and muted looks, they catered to all men, the conservative one inclusive. You’ll see a pink suit, and wonder, will an African man wear it?”
I’ll say the African man has evolved, he isn’t afraid of wearing a nice suit because it’s pink in colour. But, then again, if it is too bright, you still have a myriad of other options to choose from.
The campaign features an offering of suits; the traditional ones being a perfect choice for grooms, while kaftan suits cater to the wedding guests.
Our wedding culture is changing guests draw just as much attention as the couple whose day they’ve converged to celebrate. We’re offering this modern male guest a befitting outfit to match his taste and class. The Larry Casual man is unapologetically African. This is his way of standing out.
The Kampala-based fashion brand, Larry Casual which was founded in 2016, aims at satisfying the urge of that woman and man that seeks a true taste of Africanism.
Their pieces are simple but extra, impactful, and not loud. The impact being in their clean finishing and detail.
For them, it is more than just clothing their clients, it’s an experience.
Models: @franckiggundu, @dope_stunner & @isram5