The Evolving Ghanaian Fashion Industry
Ghanaian fashion has seen a lot of changes over the years with men, women, and children finding new trends and styles.
Ghana’s fashion industry has evolved over the years, it has never been the way it is today, a lot has gone on. The most famous fabric in Ghana back in the days was the Kente cloth which was discovered in the Ashanti region in Ghana in a village known as Bonwire.
The people of the village introduced the idea of producing the Kente cloth which rose to become one of the most notable African cloths. It got its name from the term Kenten which means basket. The indigenous Ashanti people referred to the Kente cloth as Nwentoma which means a cloth that is woven.
The woven cloth was purposely used to beautifully adorn Chiefs and Kings on special days such as festivals e.t.c and was only owned by wealthy people. It was such a priceless piece and rare to grab a hold on. The whole country produced Kente because it became the official traditional wear for Ghanaians.
The 20th century brought a lot of changes in the fashion industry. These changes led to the expansion in production which in turn led to the spread of the Kente to many parts of the country. With increasing demand, designers sought easier ways to produce unique Kente cloth that would be affordable as opposed to the woven cloth that was reserved for the affluent because it was expensive.
The current fashion industry began when imported fabric from Holland was used to make unique wear. As more people demanded these unique products, there was increased production which made the designers even more popular.
Ghanaian fashion designers had their work cut out for them and they worked extra hard to keep things fresh and exciting in an overly competitive industry which has become inevitable.
Regardless of what the motivation is, finding the right attire is an absolute must. While this may be easy today, it has not always been this easy.
Today, the Kente cloth is made in different qualities and styles which are worn by both men and women. It is worn slightly differently today compared to how it was worn traditionally, making it exotic. Now the kente is sewn into
Looking at the history of Ghana fashion, it is easy to say that the industry has made tremendous progress.