Social Distancing Inspires Nigerian-Austrian Label, Imaatu’s Newest Campaign
While a number of industries are complaining about the negative impact the global pandemic has had on productivity and results, the fashion industry seems not to fall under this category. The fashion industry is striving hard and has come out with the best even in this crisis.
Ahead of Nigerian/Austrian fashion brand, Imaatu, Lookbook release, they have unveiled an AD Campaign for their forthcoming collection titled TRAPPED.
According to a statement from the brand,
“This campaign photo-shoot was inspired by the novel Covid-19 which brought about difficult times during social distancing, wearing face masks and gloves.”
A major trend that’s notable in the soon-to-be-released collection is the use of prints, other pieces include vibrant feminine ensembles such as flowing skirts and mini dresses.
IMAATU, formerly known as FULANI, is a High-End Fashion Brand for contemporary women based in Vienna – Lagos – L.A. It was founded in 2003 by Omatu Fulani, born to a Nigerian father and an Austrian mother, and her partner Sandra in Vienna/Austria/Europe.
IMAATU has rapidly evolved into an international brand with celebrities like Michelle Williams, Agbani Darego, Seyi Shay, Lil Mama, Candace Bushnell, and more, rock their unique designs.