Serena Williams, New Face Of Stuart Weitzman
World-renown tennis player, Serena Williams‘ is now the new global spokeswoman of shoe giant label, Stuart Weitzman as she stars in its Spring/Summer 2020 campaign, featuring new iterations of strappy mule sandals, heeled pumps, and lug-sole loafers.
This campaign highlights women as beacons of hope and optimism for their respective communities, a timely sentiment considering the current chaos of the world we live in.
The campaign which was shot by Ethan James Green, had Williams, the second-highest winner of Grand Slam singles titles (23) and arguably the greatest female tennis player of all-time, echo the Stuart Weitzman ethos of confidence, resilience, and courage. Inspired by the tennis trailblazer’s resilience and courage to overcome obstacles throughout her career, the campaign features her on a platform, standing tall in silhouettes designed to elevate you – to truly lift you up.
Being her first major campaign for a fashion brand, she shared;
“I’ve been wearing [Stuart Weitzman shoes] for probably over a decade now and they’re a real staple in my closet,” Serena says of why she loves the brand. But there’s one more reason:
“Most of all… it’s SW and it has my initials.”
“Now more than ever is a moment to focus on hope and moving forward,” she explained of her new role as a global spokeswoman. “I want women of every generation to be inspired to do so, one step at a time.”
The campaign styled by Gabriella Karefa-Johnson, selected an all-white palette to draw attention to the shoes, a range she said was “classic and refined to elegant and bold to sleek and sexy — all facets that could describe our muse.”
According to a statement from the brand:
“Stuart Weitzman is proud to announce Serena Williams as its new global spokeswoman, a relationship that started at the beginning of the year. The tennis trailblazer, social change leader, and mother stars in the new 2020 Campaign, which highlights women as pillars of hope and optimism for their communities.
Serena exemplifies this sentiment first as a mother, and also as someone who has demonstrated resilience and courage to overcome obstacles throughout her career. Inspired by this, the campaign features her on a platform, standing tall in silhouettes designed to lift you up. Coupled with the confident energy Serena emanates, the campaign reinforces the notion that women possess the innate strength to be symbols of hope for their communities — a message that is especially relevant right now. “Now, more than ever is a moment to focus on hope and moving forward,” Serena explains. “I want women of every generation to be inspired to do so, one step at a time.”
A white Dream Bandits bodysuit was the centerpiece of this campaign, with a variety of matching white blazers and trench coats.
The campaign highlights Stuart Weitzman’s ethos of melding fashion, function, and fit in every piece and shows off a selection of Stuart Weitzman shoes including the ALEENA slide (a fresh take on the signature NUDIST sandal); as well as the sculptural ANNY and MANILA lug-sole loafer.
Continuing Stuart Weitzman’s charitable work with non-profit Vital Voices Global Partnership, Williams helped select two women-led organizations providing support to vulnerable communities during the coronavirus pandemic. Both Sage Ke’alohilani Quiamno, co-founder of Future For Us, and Ashlee Wisdom, founder of Health In Her HUE, will represent the next chapter of Stuart Weitzman’s initiative.
Makeup artist Natasha Gross
Hairstylist Angela Meadows
Stylist Gabriella Karefa-Johnson