Ophelia Crossland Celebrates Black Women With “Pure Love”
Pan-African and a luxury fashion designer, a wife, and a mother, Ophelia Crossland has launched her latest collection tagged ‘’Pure Love” for the Spring/Summer 2020 fashion season.
The Ghanaian brand with a luxury African aesthetic delved into her notion of unadulterated love to create the new line.
The new collection launched was done at a time when discussions of women’s rights, Black rights, and diversity have hit an all-time high. Filled with fresh pieces that celebrate the strength, resilience, and joy of being a black woman in today’s world, creative director Ophelia Okyere-Darko explores the fusion of Ghanaian folklore symbols, modern silhouettes, vibrant textiles and feminine designs to craft the pieces.
The designer, who is also a Swarovski West African Ambassador and a Cultural Ambassador for Ghana with an abled team of artisans was able to create building blocks with Ghanaian adinkra symbols including “Obaapa” which means ‘Good Woman or Wife’ in Akan, a popular Ghanaian dialect.
“Our world has changed drastically in the past few months, which has pushed us to think on the edge, questioned some of our truths and become more daring. Women including myself have mostly been affected by the disruptions that have occurred in the world; juggling several roles in their homes and careers which has taken a toll on their mental health.
Our new collection is our bold way of infusing joy and love into the lives of Black women, we are sparking a never-ending affair with women and their clothes.”
Building on its renewed creative spirit, fashion photographers Frozen Second and Mel Arthur collaborated on the new lookbook which was on the bustling streets at a time when the government of Ghana eased lockdown restrictions in parts of the country massively affected by the COVID-19.
Model also sported face masks along with notable pieces such as unique peach embroidered cotton tiered Midi dresses, Vintage cotton Kimonos, brocade paneled skirt and a floral crepe midi dress with a wax print collar.
The brand has also launched its e-commerce website in a continent where internet connectivity, electricity, delivery services and proper mapping system is an issue that affects business face but for an optimistic Ophelia Okyere-Darko, it creates the opportunity to conquer the obstacles and introduce her brand to every Modern Woman of Colour.
“As a black woman who is making clothes for my kilt and kin, I want their clothes to be an expression of their values and their ethnic identity but more than that I want everyone to have access to authentic Ophelia Crossland pieces which are inspired by the motherland and that’s why we launched a new e-commerce website like the top brands in the world to give everyone access,” according to the designer.
“Love is radiant, charming and too beautiful to hidden in a closet just like our clothes,” she affirms.