It’s All About Mr. Eazi x boohooMAN Tracksuit Collection
Nigerian Singer and rapper, Mr. Eazi who’s known for his alternative and street fashion prowess has become the new face of boohooMAN‘s new tracksuit collection.
The 50-piece collection features short tracksuits sets, basketball jerseys and cagoule matching sets were fully inspired by Eazi. The outfits come in bright summer colourways and prints from Eazi- cloud and leopard prints to tie-dye.
According to a statement from the brand:
“Not only are we huge fans of Eazi’s music- his style coincides with everything we stand for as a brand- clothes which speak to the distinctiveness in us all. The partnership came about really organically and I am so happy to welcome Mr. Eazi to the boohooMAN family.”
From the Creative Director Cleveland Campbell who built the concept around imagination for the campaign photos, he says, “There is no escaping the imagination. In unprecedented times, escapism and expressionism are so important to keep at the forefront of a creative mind. This is what we kept at the core when conceptualizing the shoot with Mr. Eazi- the set itself, was built to reflect a dream world.”